If you want to make more money online, you will need to create a list. What kind of list is it, it will be a list of all your prospects and customers which you capture. To put it simple, you can call this email marketing. If you notice the wave of how business are heading now, you will see that businessman are switching to a business trend that focus more in customer relationship management. This is because it will be easier to have repeat sales than looking for a new customer to purchase from you. This is what is happening right now in our market.

Look at Honda, if you have a Honda cars in your house, then maybe you will notice the changes. Honda will send you some newsletters, sometimes free gift like calendar or pen. This is how Honda manage their relationship with their customers. Be as close with your customer, treat your customer like a friend. This is the same in email marketing. The reason you want to have a list are the same as this too. Lets say that if you have a list of 1,000 subscribers, and you constantly contact with them, keep in good relationship. Then if you promote a product to them, assume that 2% of them will purchase from you. You will have 20 sales already. It is a very simple and easy way to make money online this way.

Therefore, now you know how a list works and how it can make you more money. So, here are some simple tips for you to help you build up your list.

1. Before you even start your list campaign, be sure to do some research on what kind of niche you want to target. Always remember this, you are not the only one that want to penetrate through your market online, there are tons of people who wants to do the same as you, to make more money online. Thus, try to find a niche market where the competition is a bit low, but the market demand is quite high. Use all the research tool like keyword research tool to find how popular your niche is.

2. Since you are going to make more money online, just hit the international market. Don't limit yourself in just the market of your country, make it available worldwide. Allow me to give you an example here. Well if you are selling something only for your own nation, then maybe the market is very small, especially if your country has a small population. When the time you want to promote your business, maybe through forums, then you can only promote through local forums and not international type of forums where thousands of people are discussing about. And you should know that promoting through forums is very effective and it is free. (You can read Forums Can Make A Killing from my blog if you want to know how powerful forums could be)

3. Get an autoresponder account. This is very crucial for you. It can help you follow up your prospects and customers with emails. With autoresponder, you can save a lot of your time and energy to follow up with your list subscribers. Although it will cost you some money, but then I still will recommend you to use it. Why? Because it is worthy it, and another reason is that you will give more effort when you need to pay for it.

4. Find out what is keeping your prospects from getting what they want. Since they've subscribe to your list, it shows that they have got interest in your topic. Hence, try to find out what is keeping them from buying your products. Try to solve your prospects problems, and they will become your customers. If they want to be make more money, then make them more money, and you will make even more money from it.

5. Give something free. The best is eBooks and special reports. You can create a simple eBook, maybe 10 pages, then use it to capture more subscribers to your list. Free things are the best, people will think that they are not going to lose anything and straight away subscribe to your list. I've seen many people doing this, even I myself is doing this. What I can tell you is that, it is very effective. Try it, and you will know it.

There you go, 5 easy and simple Tips For Building Up Your List. It is easy to build up a list actually. You only require simple HTML knowledge. What makes it challenging is whether are you willing to spend your time and effort in building it. So, if you want to make more money online, start building your list today, when the time passes by, you will notice that your online income is much more than you can expected. To your success.

Increase Your Financial IQ Book Review – Part 1: Making More Money

The book starts by asking the fundamental question:

“Does money make you rich?”

Take a moment to answer that question.

Do you think money will make you rich?  Do you think winning millions of dollars from lottery will make you rich?  How about having a high-paying job from a lucrative profession like doctors, or lawyers, or IT professionals?  Does having a lot of money make you rich?

Many people have heard stories how instant millionaires lost their millions after a few years. Or how someone who was once rich and famous had his house foreclosed.  Or how a high-paying manager begged for his job back because he can no longer afford the lifestyle that he once had.

If not money, what then makes you rich?  According to Robert Kiyosaki,

“…it is not real-estate, stocks, mutual funds, businesses, or money that make you rich.  It is information, knowledge, wisdom, and know-how, a.k.a. financial intelligence, that makes one wealthy.”

What is Financial Intelligence?

Robert Kiyosaki describes Financial intelligence as that part of our mental intelligence we use to solve our financial problems. Financial IQ, on the other hand, is the measure of that intelligence.

What money problems do you have?  Are you having the problem of “not having enough money”? Are you

using your credit card whenever you’re short on money? constantly worrying about the rising cost of living? paying more in taxes after an increase in income? afraid of emergencies? receiving bad financial advice? waiting for the next paycheck to pay for last month’s rent?

While the rich do not have these problems, they too have their own money problems – “too much money”.  Some of these are

needing to keep their money safe and invested not knowing whether people like them or their money looking for smarter financial advisors raising spoiled kids worrying about estate and inheritance planning looking for ways to “legally” avoid paying excessive government taxes

Which problems would you rather have?

The 5 basic Financial IQs

According to Robert Kiyosaki, you need to learn the 5 basic Financial IQs to solve your money problems.  These are:

Financial IQ #1: Making more money Financial IQ #2: Protecting your money Financial IQ #3: Budgeting your money Financial IQ #4: Leveraging your money Financial IQ #5: Improving your financial information

Financial IQ #1: Making more money

How do you make more money?  The key according to Robert Kiyosaki is to “solve problems”.  People will gladly pay you money if you solve their problems.  I know I’ll be more than happy to pay you money if you can fix my broken LCD TV at a reasonable price. Would you gladly pay your doctor if they solve your ailing stomach? Would you pay your financial advisor if they can make you more money than what you pay them?  Or how about paying your “star” employees “millions” whenever they bring you “billions” in income?

Solve people’s problems and make more money.  As the famous quote from Zig Ziglar says

You can have everything in life you want, if you will just help enough other people get what they want.

Which problems do you want to solve?

Which problems do you want to solve?

Do you want to solve the problem of “hunger” by providing quality meals at an affordable price.  That’s what a lot of food businesses are doing.  Or do you want to solve the problem of “not having enough time to eat”.  That’s what the fast and “instant” food delivery businesses are trying to solve.

What are you naturally good at? Perhaps you can use any of your skills to solve other people’s problems.

Are you good in math?  Be a great financial analyst or an accountant and help people and businesses solve their financial or tax problems.

Do you like speaking to people?  Become a powerful speaker.  Share your message by leveraging your highly sought after skill of public speaking.  Inspire people to take action and solve their problem of a dull and boring life.

Do you love making great movies?  Learn to be a great director or a movie producer.  People will pay you to entertain them because you are solving their problem of “not having fun".”

Solving problems is a process

The key according to Robert Kiyosaki is realizing the fact that problems will never go away.  After you solve a problem, another problem will come up.  Only in this process of solving problems one after the other will you gain financial intelligence.

You have to go through the process of solving whatever money problems you are facing right now.  Don’t run from it.  Face it head on.  Use your mind to think of ways on how to solve your money problem.  As Robert Kiyosaki’s Rich Dad says,

“You can quit when you win, but never quite because you’re losing.“

The reason instant millionaires end up poor after winning the lottery is because they want only the money but not the process of learning how to build their wealth.  This is the same thing as people wanting to get paid more than the value they are providing.  Their greed is making decisions for them.  Some people even claim that “greed” has caused the current financial crisis that we are in right now.

The other side of the coin is also dangerous - fear.  Don’t let fear hold you back.  Enjoy the process of learning.  Feel the fear and face it head on. This is the same reason why employees would rather gladly receive the small steady paycheck than take a chance at building their own fortune.  Take a leap.  Live out your dreams.  As Hellen Keller says,

“Life is either a daring adventure or nothing.”

Rich Money Habits Review Notes:

What I liked about the book is that it offers other (unconventional) ways to think about money. The book is not about financial advise, so it does not discuss any “how to” details on investing in real-estate or businesses. There are a lot of strong comments about the book so it is NOT for everyone.  My hope is that after reading the rest of the book review in the coming weeks, you’ll pick up a thing or two to help you with your money problems.

Most marketing gurus now agree on two key facts that apply to almost any business:

o it takes at least seven ‘touches' to turn a prospect into a sale.
o it costs at least seven times as much to secure a new customer as to keep an existing one.

Which means every successful business needs to have three tools at its disposal:

o One to secure the loyalty of its customer base
o A second to deliver those seven ‘touches' after a prospective client first makes contact.
o A third that allows existing, satisfied customers to pass referrals to friends, colleagues and contacts.

And there is one simple marketing technique that can do all three jobs - efficiently, measurably, and cost-effectively. That tool is a carefully crafted and targeted newsletter.

Groaning at the thought of the effort required on your part? Then groan no more! There are companies out there that will design, write and deliver your newsletter!. All you have to do is service the extra business that will be generated from your client base.

So knowing that there are people that will do the painful stuff for you, read on to find how newsletters make such a difference?

It's a fair bet that someone out there right now is ready to buy what you're selling. But they'll buy from your competition, either because they don't know you, or because they've forgotten about you.

With newsletters you can reach out on a regular basis to your customer base with valuable content that will raise your profile, encourage repeat business, generate referrals, and be a permanent reminder of your brand and the value you offer.

...but it has to be professional!

Keeping your existing customers should be at the front of your mind. In fact, it should be the first thing you think about when you're looking at the marketing budget. Because this is where a carefully targeted spend can and will deliver the best return on investment.

A quality newsletter, delivered just often enough (but not too often), and offering something genuinely interesting or valuable to your customers, will ensure that customers are:

o reminded about your company, and its products and services, at regular intervals
o inspired and excited by stories from other satisfied clients
o informed about new offerings - and, perhaps, given valuable introductory offers
o encouraged to pass on your details to friends and colleagues

Many businesses make the mistake of writing a newsletter in-house - but it's common knowledge that unless a business specialises in copywriting and design it can accidentally create a lasting negative impression, and do more harm than good.

For example:

Imagine you've just opened a book store, and your first customer comes in. They probably won't do much more than say ‘hallo' to you. Then they'll start looking at the books - browsing. If you're very lucky, they'll buy one. More likely they'll put the book back on the shelf and go straight back out again.

So how would you respond?

Well, you could say ‘Excuse me, are you planning to buy a book ?'
You could say, ‘This isn't a library, you know.'
Or you could say: ‘That's an interesting one, isn't it? Have you seen his latest?'

In other words, you could actively encourage that customer to come back and keep browsing until they find something they want to buy.

A good newsletter is just like that. It's not written to sell your product directly - or at very least, not all the time. It's written to encourage active browsing. To make your visitors come back to your website, again and again, until they are ready to buy. Think about that bookshop again. Suppose, as your browser was leaving, you said this: ‘I can see you're a keen reader. Would you like to sign up for our free newsletter?' Why is that so important? Well, think about it. If the customer says ‘yes' you're going to get their name and address. You're going to be able to send things to them - and get a better idea of their likes and dislikes.

And after a while you'll know that when there's a new thriller on the market, that first customer will be eagerly awaiting the chance to buy it. The equivalent tool on your website is a form inviting visitors to sign up to the newsletter - and it should be there on every page. Because what you really want is that visitor's e-mail address - along with their permission to send them your newsletter. In marketing terms, that's pure gold. In the course of time you'll be able to build up an ever-growing list of people who are actively interested in what you do. You really couldn't ask for much more!

So, your first contact with that customer wasn't a sale. It was that friendly invitation to sign up for your newsletter. The sale came much later - possibly after six or seven newsletters.

To sum up:

A good newsletter can:

o Secure the loyalty of existing customers - and remind them about the full range of products/services you offer
o Win the confidence and interest of potential new customers who have paid only one visit to your website
o Make it easy for existing customers to pass referrals to people they know who are likely to be interested.

It’s unfortunate that a lot of people start their online business without considering whether there is a market for whatsoever they are starting. I have seen several websites that were meant to fail right from the beginning .The best way to start any online venture is discover if there are people hungry for whatever you want to set up.

Keyword research is the same as market research for offline businesses. You must have adequate knowledge of this. Go to http://www.freekeywoenerickeywordsrds.wordtracker.com and search with pointers such as tips, help, guide, how to and solution. Using all these, you will be able to discover different niches that people are particular about.

Most times its good for you to frequent forums and discover what people are always talking about, you would discover that some people deal on more issues than others and you would discover that there are potentials in such niches.

If you know of some forums, visit them regularly and get involved. Spend a lot of time at the forum and see the discussion trends. Look at what people are talking about more than anything else and see the potentials in such discussions; a niche business is waiting for you there. The discovery is that there are people hungry for information or help in that niche and you should be the to give it to them.

Another way to start a successful business with Google Adsense or any online venture is by watching out for important trends and settling up a business along that line. Myspace.com is a popular social networking website and a lot of business have been created off it. One great example of the websites that took their root from Myspace is http://whateverlife.com, a website offering free graphics for a section of myspace users and the young lady is making so much from Google Adsense.

If you are going set up a website or blog, you would need content. Quality content will make people come back to your blog and become part of your online community. You must always update the content of your website/blog for people to keep coming back.

When starting off with a content-driven site, I usually recommend two things. I suggest they either start in an area they are knowledgeable in or get PLR articles in the niche they know nothing about. The beauty of the Internet now is that you need not know anything about a niche, yet you can be a success in that niche. There are people whose primary duty is to supply private label products that everyone can use to kick-start and sustain their online ventures.

After discovering a niche you wish to target, you will need to decide how you want to launch out online. You can design a website or set up a blog or even a forum to reach your target market. Your website can be a simple or a programmed website e.g, a portal, this depends on what you intend to achieve with your online business. If you ask me, I would rather you start with wordpress.com.

A lot of people start off their blog on the free blogger platform and I know people whose blogs have been deleted without any prior notice to the owners. I know we are all inclined to free stuff but they all come with a price and it may leave a sour taste in your mouth when it is paid.

I always advice everyone to go on full “dot com” websites and if you choose this, WordPress is the best blogging platform to use because of all its professional features and ease of use. I use wordpress and blogger from Google for all my blog.

The next step is to register a free account with Google.Before you do this, your platform must be already online if you have a blog, it must have contents. This is because the Adsense programme is not automatic.

Google would take a look at your platform in order to ensure you comply with their terms. To register a free account, just visit: http://www.google.com/adsense.

The next step is what makes the difference in your online business and that is bringing traffic/people to your website, this is where a lot of people get stuck and it determines who fails or succeeds in any online venture. Let me say this to all and sundry, people don’t know your website exists unless you put it in front of them.

A lot of people focus more on having a website that they lose focus on this important task. The fact is that there are billions of websites and am not sure anyone has the time to visit all of them unless the ones he/she knows.

It is your duty as an online publisher to always promote your websites because this is what determines what you go home with at the end of the day.

Once you have mastered all the steps above, it is your duty to keep multiplying your effort by increasing your online platform. The secrets behind earnings online are multiple websites. The first step is to understand the basics and when you do, you won’t have any problem multiplying your effort. I used to be surprised at the income of some internet marketers until I found out that they have a lot of websites contributing to their income funnel.

On a last note, I will like to let you know that as a beginner, it wasn’t easy for me. As a beginner, don’t expect instant success because it won’t just happen, but keep at it and you will be celebrated one day.

First make a conscious effort to master all it takes to succeed because if it is all about money, you will get frustrated when it does not come so quickly as you expected it to and you may conclude it is not working. Give it all it takes for it to work.

So you've written an ebook. Now what?

Ebook writing, like book writing, can be a lucrative way to sell your products and services, as well as vary the offerings on your website.

The advantage of selling ebooks is that you can automate the process from start to finish. Once you've written your ebook, all you have to do is create a sales page, set up your payment processing, and you're in business.

You probably know already that you should write a press release, as well as articles, and submit them to the appropriate directories. These two techniques will help you get the word out about your new ebook.

However, have you considered these techniques?

1. Submit to Ebook Directories
There are at least 20 different ebook directories on the internet. This doesn't include the directories you can submit your ebook to if you are selling your ebook.

You can create a sample chapter or a sample of your ebook and submit it to the free directories. This will help you build backlinks to your website, as well as give your ebook a better exposure.

2. Sell on Lulu – http://www.lulu.com
If you want to use the real power of leverage, you can sell your product on Lulu. Lulu allows you to upload unlimited manuscripts for free and set them up to sell them. You can also offer a print version of your ebook, as well as audios or videos. This allows you to expand your product line very easily.

Lulu handles the sales process from start to finish for you and sends you a check each month. Lulu takes a 20 percent commission on each sale and you get the rest.

For a small fee, you can use global distribution and get your ebook in all of the major online bookstores.

3. Start an Affiliate Program
An affiliate program is another powerful form of leverage you can use to sell your ebook. By using an affiliate program, you can build your own sales force to sell for you. Although you will need to pay commissions, this is a passive form of sales for you, and you make money from the efforts of others.

When you use the right affiliate program management software, you can build valuable backlinks to your website. This will raise your rankings in the search engines and maybe give you some extra traffic and sales.

4. Get Reviews
This is actually a combination of affiliate programs and joint ventures. Depending on who you ask to review your new ebook, you could walk away with all of the profits.

Some sites are looking for new material to talk about, not join your affiliate program or joint venture. By finding reviewers for your new ebook, you can build backlinks, create a buzz about your new ebook, and further increase your network of passive traffic.

When looking for sites to review your ebook, use a site like Alexa to help you find high traffic sites on your topic. Search the sites for reviews and contact site owners.

You can also use the following sites to get you started:

Blog Critics – http://www.blogcritics.org
About – http://www.about.com
Bella Online – http://www.bellaonline.com

How you promote your ebook is up to you. The harder you promote, the more sales you are likely to make.